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New record for alcohol ad Code breaches in 2020

The Alcohol Beverages Advertising Code (ABAC) has continued to see high levels of activity this quarter, but comparatively lower levels of breaches than earlier in the year.

“2020 has set a new record for determination levels, with 208 complaints and 113 determinations, one of which is pending decision,” ABAC Chair Harry Jenkins AO noted.

“This is a large increase in determinations, significantly more than the 68 determinations the Panel made last year and it is a credit to the Chief Adjudicator, the Hon Professor Lavarch AO and everyone that supports and participates in the process, that all were considered within the target 30 business day timeframe.”

“During 2020, digital marketing was again the largest source of complaints considered by the Panel, by a significant margin. ABAC regulates all social media activity generated by or within the reasonable control of alcohol marketers, including user generated content. It is important that agencies and staff developing social campaigns for alcohol marketers understand and work within the ABAC standards.”

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