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Bottomless brunches? Don't be exposed!


Licensed venues should be careful to make sure ‘Bottomless brunches’ don’t leave them exposed to a possible breach of their liquor licence.


The all-inclusive food and beverage promotions can be successful at attracting customers but potentially can also lead to irresponsible promotion or consumption of alcohol if venues are not careful.


In addition to their legal obligations, it is important venues implement best practice measures to minimise harm and reduce risks to patrons, staff and the community.


When planning ‘Bottomless brunches’ venues should consider the following:

  • Responsible Service of Alcohol still applies.

  • What limitations are there on the number of drinks being served?

  • What is the duration of the event? Is it encouraging rapid consumption of alcohol so patrons get ‘bang for their buck’?

  • Does promotion of the event abide by the guidelines which state that advertising which explicitly focuses on ‘all you can drink’ is unacceptable?

Banning notices can be issued by the VCGLR for any promotion it considers to be in breach of responsible liquor advertising and promotion guidelines.


Failure to comply with banning notice may also result in the VCGLR seeking to vary, suspend or cancel a liquor licence and carries a maximum penalty of more than $19,000.

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